The automotive service industry can be very transactional.
Obviously, in order for a business to work, services are provided and customers make payments. But too often, companies care more about the transaction than the value of building relationships with their customers.
At ProAuto, we’ve flipped the script.
We are a family-owned and operated business backed by 30 years of experience serving the North Shore. Our primary objective is to provide a customer-focused approach to automotive service, ensuring that we always operate with the utmost integrity and trust.
Here’s how we make it work.
Building Trust
The old adage is people do business with those they know, like, and trust.
Trust has to be earned and it’s the foundation of any successful relationship. When people in our community walk into our doors, we know that they want to feel welcomed and understood.
The best service providers hire friendly, knowledgeable staff members who are able to answer questions, explain complex concepts in layman’s terms, and make customers feel valued and respected.
That’s what we do.
Personalized Service
“Personalized service” is a favorite buzzword, but it’s seldom executed.
At ProAuto, we walk the walk by recognizing that every customer is unique. To that end, we tailor our services to each customer’s individual needs rather than providing a one-size-fits-all solution.
We know that if we do right by a customer, we’ve now given them the peace-of-mind to rely on us as their go-to service provider.
Clear Lines of Communication
We begin every customer interaction with listening.
Certainly, we pay attention to a customer’s description of the issues they’re having with their vehicle, but we also empathize with the stress it’s causing them.
We make it a priority to communicate clearly and frequently with our customers throughout the entire service process, from explaining the initial diagnosis to providing updates on progress and costs.
By keeping our customers informed every step of the way, we’re able to build trust and ensure that everyone is on the same page.
Follow-Up and Feedback
The ProAuto experience is never about pursuing a means to an end.
We don’t just change your oil, fix your brakes, perform engine maintenance, balance your tires and then say, “Thanks. See you later.”
Part and parcel of relationship-building is following up with customers to ensure that they’re satisfied with the work that was done. We solicit feedback and take that feedback into account when making improvements to our services.
In addition, we stand by our quality promise of a 100% satisfaction guarantee that includes above-standard service warranties for routine maintenance or extensive repair services.
Intangibles
We care about your comfort, which is why we have a clean, open waiting room with WiFi. We also offer courtesy cars for customers who don’t have time to wait while we work on your vehicle. Finally, we are invested in our community, holding events because it’s important for us to give back.
We couldn’t be more thrilled and thankful to be a part of the Morton Grove community and working with customers throughout the North Shore.
About ProAuto
ProAuto is committed to providing a stress-free experience to both new and returning customers with competitive pricing. At ProAuto, you’ll find experienced automotive technicians only using OEM approved parts and name brand tires to guarantee you and your family are traveling safely. Schedule an appointment today!
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